What are subcultures?
Subcultures are groups who are united through common values system and taste
A group who are also positioned outside of the mainstream culture.
RocknRoll - Punk
Indie- Hipies
Raggae - Rastafarians
What did McCracken say?
The post modern word is full of diversity, dynamism and creativity
If we look at the array of values, and ideologies the we cant say all subcultures come from one culture.
What did Hebdige say?
Consuming music Is an active process that differs from person to person
Social background can read to different readings of the same song
Subcultures and historical times in relation to music
In the 60s people started to form their own groups and subcultures, music started post war 50s and 60s especially the punks and punk music.
Current day in Dyers theory
Stars present shared cultural values and attitudes and will promote a certain ideology
Fans who agree with a set of value will support the star
Fans will imitate the star in aspiration to get closer to the glamorous, fantasy lifestyle they appear to have- this may take form of dressing up imitating performances, adapting behaviour.
Who are targeting your music video towards? Are they a subculture?
In my music video I am not specifically targeting a subculture as I am mostly targeting young girl.
Minimal understanding shown here on the theory of sub-cultures, at times basic.
ReplyDeleteTo improve;
-think about different genres of music that are linked to sub-cultures
-timeline of decades and subgenres/musical tastes needs to be clearer
-do you agree with Mcraken and Hebdige and why?
-current day Dyer and sub-cultures, provide examples
-conclusion is weak