Planning - Location

Intro: 

Location is an important aspect to consider and plan when creating a music video as the location is a main factor determining the success of a music video. The locations chosen in a music video must fit the scenery and the narrative. For example, if the shot consists of a couple expressing their love, the location should reflect this through its cosy and warm surroundings, therefore, it should be a house or a conventional place that couples go to, such as a park. My group and I decided on our locations after planning our storyboard properly and finalising our idea, ensuring that we considered all small aspects and had a clear idea. We decided we wanted different locations and ones that challenged stereotypes to make our music video more interesting, creating suspense and tension for the audience. Carrying out a questionnaire also helped to finalise our decisions on our chosen locations, as we asked our audience "What locations do you expect to be evident in an alternative R&B music video?" Our target audience said they expected to see alternative R&B music videos shot in the streets and inside homes. As a result we decided to follow what the audience wanted by deciding to use the streets as a potential location. We have also considered potential advantages and disadvantages of our chosen locations, as it is important to identify what problems could occur or how the locations could be adapted. 

Chosen locations:

• Underpass: 

• Empty room:

• Dance studio:

• Drama room: 

• Streets: 

Conclusion:

Overall, we have decided to use various locations in order to make our music video more interesting and of higher standards. Certain locations we have chosen are conventional to the alternative R&B genre, such as the streets and the empty room. However, the underpass and drama studio are less conventional as other alternative R&B music videos are not shot in poorer and less stylish locations. All of our chosen locations are relevant to our narrative and our target audience, therefore, we are hoping these locations will be beneficial and our scenes will be shot accordingly. However, we have also identified potential disadvantages and how to overcome them as this is important when planning, as we must ensure each location will be relevant and can be used.