Planning- Audience

  The Audience

Why Is It Important To Know About Audiences When Creating A Music Video?

It’s important for us to know our audience when we are creating a music video because we will be able to make our content relatable to the audience. Also we will be able to get to know the audience better in a more personal way and understand what kind of conventions they would expect in a music video and would enjoy.

Age, Gender and Ethnicity.

Our audience will have the age range of 18-28, with no particular ethnicity or gender type. We have picked this age for our target audience as the content is best suited for their age group. Also, we decided not to use any particular ethnicity or gender as the music video isn’t aiming content at any particular ethnicity or gender as the scenarios can relate to all ethnicity’s and gender types.

 Income Bracket/Status.

Also, we will be mostly targeting working class/unemployed people sectioned in the E/D audience category. This is because the actors in the scenarios are working class/unemployed and are based in surroundings and scenarios that the working class and unemployed can relate to on a daily basis. Students in university can also relate to these scenarios as they can relate on a daily basis. These scenarios consist of; drug abuse, young love, domestic violence, unfaithful relationships, certain interests and taking them into account.

Interests/Hobbies.

We have considered the age group that we are hoping to target our music video towards, we have created scenarios that they can relate to. Their interests should relate to the scenarios in the music video as the actors are ordinary people like them. The scenarios consists of clubbing, drug abuse, love, fitness and dance training (talent). This is beneficial for our audience as we portrayed scenarios which they can easily relate to in their everyday lives.

Audience Reaction.

Firstly, Audience Engagement is present because they can react in a positive way as the scenarios could mean a lot to them as they may be going through this on a daily basis. They can connect with the actors/artist as they are based in reality just like the audience. On the other hand, the audience could feel offended due to their strong morals as some of the scenarios could trigger a negative response. Audience Expectation is present due to the audience expecting serious scenarios that can relate to an ordinary life of a young adult due to the lyrics and the reputation of the artist and the genre.

Why We Have Identified This Group As Our Target Audience?

We have identified this group as our target audience because first of all, the song represents the club genre (which only people who go clubbing regularly as a hobby will listen to), it’s too explicit for the younger audience as they wouldn’t relate to the raw content in the music video. Also, people above the age of 28 will be too mature to relate to this sort of behaviour (young love representing domestic and unfaithful actions and the recreation of drug abuse).