Before beginning to create and come up with ideas about our music video, we had to identify and finalise our target audience, in order to make sure that the parts that where used to create a music video where all associated to the right group of people. We used questionnaires to connect with people and eventually identify our target audience, this allowed us to get to know the viewers and listeners better in order to make relevant decisions for our music video. This helped us with the following...
- The Genre - We eventually came up with the alternative R&B genre, we chose the song Papi Pacify by FKA Twigs, who is a niche artist, that is enjoyed by young adults due to her modern and unconventional way of presenting her ideas and beliefs.
- Gender- We made sure to not make our music video just for a specific genre but rather to target both genres both females and males. But naturally due to the artist being a female and the narrative having a more female viewpoint it would have been expected for the female genre to be more into the music than the male genre.
- Age - When thinking of age we decided that we wanted young people to listen to our song rather than the older people because they wouldn't understand the concept properly, but also due to the controversial content that may come with Alternative R&B we also didn't want to target it at kids under the age of 18. So we finalised the age group with 18-30 years old
- Ethnicity- When creating the idea, ethnicity was not a problem as we all decided that we did not want to direct the music video and song to a specific ethnicity but rather to every ethnicity out there, this appropriate as its made the music appealing to a larger audience.
- Occupation - The music video and the characters in the music video are all represent working class people, which would allow the audience to relate so we decided to do E1-C2
- Hobbies and Interests- Due to our target audience being 18-30 year old working class people it would be expected for them to have common grounds of interest such as the activities that the characters in the video are doing, such as dancing, sports, reading etc.
Questionnaire and Graphs
When we started the planning of the music video we carried out a questionnaire, so that we would be able to receive feedback in regard to the music video that we where creating. This helped as it allowed us to identify who our target audience was and also see what they where expecting to find in the music video. Creating a practise questionnaire was useful because it helped identify and come up with questions which where appropriate and understandable for people. Shortly after we completed the final questionnaire and gained feedback which assisted us during the making of the video, we where able to come up with final ideas on the topics that we where not so sure about, we where able to add more things that people stated that they would be interested. This is what my final questionnaire looked like...
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When we received feedback we then created graphs to help us evaluate on the findings and see which where the popular choices.
How did this help you make decisions?
Asking questions and receiving feedback about the music video, was really helpful, because it helped us to identify the audience that we wanted to target, which meant that we where able to get personal ideas and suggestions from them, which helped us adapt our initial idea into something better and relatable. When it eventually came to the filming of the music video, we went along with the suggestions that where made by the audience so we made sure to consider the fact that the majority of the people that we asked found it more appealing if the artist was captured through the use of close ups and long shots. The questionnaire and the whole research process was really helpful because it put my group and I at an advantage, knowing more about our audience and their needs and wants.
Asking questions and receiving feedback about the music video, was really helpful, because it helped us to identify the audience that we wanted to target, which meant that we where able to get personal ideas and suggestions from them, which helped us adapt our initial idea into something better and relatable. When it eventually came to the filming of the music video, we went along with the suggestions that where made by the audience so we made sure to consider the fact that the majority of the people that we asked found it more appealing if the artist was captured through the use of close ups and long shots. The questionnaire and the whole research process was really helpful because it put my group and I at an advantage, knowing more about our audience and their needs and wants.
What is the importance of receiving critical feedback once the production has been made?
It is important to receive feedback once the production has ended because it means that we would be able to see what our target audience things of our production, and see if there are any changes that should be made to make it successful. To gain feedback we decided to gather a group of people to come and watch our products aswell as look at our ancillary products, so that they could get the full experience. From the feedback that was gained we where able to make some adaptations to enhance the quality of the product.
Focus group pictures and feedback comments on soundcloud
SoundCloud Feeback
Link to the music video on youtube and comments
Papi Pacify- MCF Productions: https://youtu.be/MQ0eTX-cWRM
Why did you put your work on youtube?
We wanted to be able to promote and share our product on global platforms, and we decided that YouTube was the perfect platform to hold our music video, it allowed me to gain viewers and comments from a large audience spread out on a global scale and verity of people, especially my target audience who gave me feedback.
Comments that I collected from YouTube
Positives :
"I really enjoyed watching this, love the way the narrative unfolds in such a tense and unique way!"Negatives:
" At certain points of the video some of the lip syncing was not in time with the music."
"Some shots she is in are too dark, not allowing the audience to see her facial expressions clearly."
What did you learn from this audience feedback in terms of whether you created a conventional and successful music video?
Due to the positive feedback that was gained through the comments on the YouTube video, its clear to see that our music video was effective and conventional. Also with the minor changes that where identified eventually will bring our video greater success. We made sure that in certain scenes that where identified the lip-syncing was in time with the music, in order to make the singing seem more realistic.
Screenshot of video on Facebook and Instagram
Why did you put your work on Facebook and Instagram?
Other social networks that are just as popular as YouTube are Facebook and Instagram, big worldwide known social platforms which are used by artist by the lights of Beyoncé and Rihanna to share their latest work, due to the huge following that such sites hold. So I decided that I also wanted to be able to reach people globally with my product so that I could acquire their opinions on the music video also, I found that they where suitable social sites especially if I was looking for my target audience. once uploaded on these networking sites the music video would have been able to been shared by people who would then cause others to watch the video and share it eventually accumulating views and feedback. This theory worked as we where able to receive more than enough feedback. both on Instagram and Facebook
Some general comments I received on Facebook and Instagram:
Positives:
" Clear these are highlighted throughout the music video"
" I like the use of a distinctive narrative rather than a cliché on, it creates adrenaline for the audience as they do not know what to expect"
Negatives:
"its not always clear that the male characters are associated with the female character, It could of been portrayed in a clearer way"
"The shots of the female artist can be repetitive at times"
What did you learn from this audience feedback in terms of whether you created a conventional and successful music video?
Due to the positive feedback that was gained throughout the comments on YouTube video, its clear to see what our music video was effective and conventional. Also with the minor changes that where identified eventually will bring our video greater success. we made sure that in certain scene that where identified the lip-syncing was in time with the music. in order to make the singing seem more realistic.
- Conclusion
Promoting my music video on different media platforms, allowed me to gain popularity and views from a wider audience than expected. it allowed me to gain feedback from all sorts of people from different parts of the globe which also gave my group and I an insight on how the music video is viewed by other people apart from those in our target group. Most of the feedback that was received was positive, the pessimistic feedback that we received was useful as it allowed us to see from someone else's eyes where there needed improvement. Overall It was useful to collect feedback as it would help in the future.
Proficient commentary on how your product was influenced by audience feedback to ensure you addressed and targeted the correct group of people. Idea was developed by receiving audience feedback and final product submitted once feedback was collated from the focus group and some more editing took place.
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