Planning- Digipak Information

Artist Name:

When deciding on an artist name we wanted to ensure that we promoted originality therefore we choose the name; NYX for our artist. NYX is a different kind of name that is different from the norm. We chose this name as It is simple straight to the point, easy to write and say and also catchy, hence why we believe that this name is suitable for our artist as it reflects her persona and establishes what she is about.

 

Album name:

We have decided that we want the album name to be reaction because this is a catchy title and we believe this title will reflect the impact that it will have, due to the audiences reaction to the artist and her music. We believe that this album name is suitable and will bring more popularity to the album, by encouraging a wider audience to buy it. Its very important the name of the album is catchy and appealing to the target audience as it is the first thing that the audience will see, as well as the picture of the artist. When looking for a name of the album we also thought of the simplicity of the album so that it will be suitable for the target audience who will be performing from working class background, aged 18-28

 

Track List:

we have chosen a track list which includes nine songs, they are all similar and all include a similar theme of love, relationships and being able to fulfil your desires. There are common themes link with the alternative R&B genre and appeal to the target audience. 18-28 who are most likely to be in a stage in their life's that will allow them to relate to these themes.

The tracks on the track list include: 

1) Time

2) Jewel 

3) Further

4) Lost

5) Particles

6) Endeavour 

7) Papi Pacify

8) Air

9) Algebra

 

Music institution: 

 
We have decided to choose 'Warner music group' as our music institution as are in international institution and have popular and successful artists signed to them, both mainstream and niche artists, including Ed Sheeran, Bruno Mars, Bjork and Estelle. These artists all promote originality, which is what makes them popular and liked by the audience. Therefore, considering that our artist is also original and unique in that she promotes unique ideologies and values which tend to be considered niche, she will be well suited among the other artists also signed to Warner music group. Moreover, we have decided to choose warner music group as they also cater for various genres including Alternative, which suggests that the institution will be able to work with our artist and make her successful, which is guaranteed considering that the institution are already known for helping their artists to achieve long term creative and financial success. They will also encourage NYX to to produce the highest quality music making her popular among consumers for a long term period. 

Production Name

We have decided to call our production company MCF which is each members initial of the first name (Marlyn, Carlie, Fatma ). This name is effective as it is short and easy to remember, therefore it will work well.

 

Explicit Lyrics label

 
We have decided to add the explicit lyric label to our album cover as some of the songs in the album include explicit lyrics, involving inappropriate and sexual language which is not suitable for under 18s. It is appropriate that we include the label so that we can protect the artist, and the production company, from any troubles that might come along with creating tracks with extensive lyrics. hence why we warned the audience. The genre alternative R&B is known for the bad language, so the lyrics are suitable to the genre. as previously stated the target audience is 18-28 years old, therefore explicit lyrics are less likely to be seen as controversial by this audience.