Reaserch - Generic convention and analysis digipak

The purpose of the Digipak

Purpose of a Digipak for the artist, is to be able to promote the album through the use of the cover, which also allows them to promote their morals and beliefs. Artist such as Rihanna, Chris Brown etc. also use digipak to enhance their star image, by using pictures of themselves in the covers.

Purpose of a digipak to the audience is that it provides concept and theme for the audience so that they are aware of what to expect from the artist. The digipak allows the audience to have something timeless that they can hold on to forever, it allows them to build a relationship with the artist.

The generic conventions of a digipak:
- Track list
- Artist image/ name
- Parental advisory
- Bar Code
- Company name
- Critical inform stickers






Analysing Two examples

 

 

 

 

What I have found from looking at digipak ideas was that they all had the basic, things such as ....

 

• Album Title
• Artist Name
• Artist Image
• Track list ( mostly at the back of the digipak) 

This research has been helpful because it has allowed our planning process to be smooth, as we now understand how and why digipak are so important, we understand that digipak are a marketing tool used to sell and promote the album to the audience and allow the album to be pleasing to the audience. The general finding on  all of the above digipak is that they all hold a mysterious feel to it due to the theme which is going on throughout the digipaks is that they all we.... have decided that we will be following the generic conventions of a digipak, and during our creating process we will make sure that our digipak looks professional, by making sure that we use similar fonts in all the four images, we have also decided to use dark colours so that we can promote the dark mood and unique persona of the artist, and only include relevant information to prevent boring the audience.