Research - Star Image in music videos

What is Star image?

Star image is the way an artist is presented in their music video. Star image changes throughout the years as the artist grows older their image may mature aswell. Music videos have played a big part in how star image have developed over the years,  fans have been able to see the growth and developments of their favorite artist through the use of music videos. The role of the music video is to allow the artist to showcase their image, ideas and beliefs  through moving images.

Star image impact on career

Music videos can help boost an artist career,  a music video will be able to make the artist fame increase and allow the artist to build a close relationship with the audience.

Star Image

Selena Gomes is a perfect modern example of how star image motif, changes throughout the years, she started off as a child star, in Disney Channel and then became a pop star.

 When her career started off she was still young , she was looked at by young girls, who aspired to be like her, this meant that her she had to portray innocence At the start of her career she was just a young girl, her posture showcases innocence, her hair and makeup is light and minimal, emphasising. her sweet, blameless and childish persona.

In this moving image of Selena Gomez, we can see how in the space of one year she has grown, her hair is shorter showing maturity and also she is dressed in a sophisticated manner, even though, the make up is still subtle, its clear to see that she is wearing a lot more makeup than she was previously and the way she is staring at the camera in a flirty manner.

In 'Come and Get it' we see the change in Selena Gomez, we see her in a more mature light, her body movements are slow and sensual, which is evident in the way in which she tosses her hair around. Her hair is longer and fuller, representing growth not just on her as a person but as an artist seen by the lyrics which she uses 'if you want it come and get it'. Her makeup seems heavier, with a smoky eye and a red lip making giving her an edgy look. The red lips signify love and danger and passion giving an insight on new person that she has become. Throughout this video Selena showed the world her new Image.

 

Lately her sexuality has been showcased more she uses her female assets to an advantage. The latest video she is seen in a shower all wet, with wet hair and naked, even thought we are able to see only her back its evident that she is fully nude. As Selena grows her fans also grow too. Her content may seem relevant to her and her fans as they would be at an age where they too are going through similar things. This means that her target audience has changed to a more appropriate mature audience. The lyrics in the song are sexual but in a overt manner. The way in which she represent herself its sexual but in a subtle way she showcases her natural sexuality with the lack of makeup.

 

ONE DIRECTION

Another star image that has drastically changed over the years is One Direction, they started off as innocent group of teen boys, as seen from the images they all have an innocent simple goofy persona, which was what the where known from when they where in The Xfactor, which allowed them to gain a popularity from young girls.

In 2012 the developed and their popularity grew. As well as themselves grew as well, the way that they have been styled compared to the previous images is clearly more co-ordinated, as the fans grow older as well the way that the band starts to look needs to also mature, but they still seem to be keeping that quirkiness that they have been known to have as seen from their movements.

In this video for Story of my life, they seem to be going against their conventional upbeat/ fun songs, and getting more emotional. Also their costumes show their maturity with tighter clothing, scruffier clothing, scruffy hair and makeup making seem more and more like men.

In their most up to date video, lyrics start to get more emotional and personal five years into their career and obviously their loyal fans have also grown more mature, as its clear the boys now have become more mature looking and also more attractive.

Sexual Star Images

Here Macklemore is using two individuals to showcase his ideas of same sex relationships.

                  

Jessie J was first introduced to the world with this single, where she showcased her power as a female whilst trying to portray a man.

 

 Political/morals reasons

Kanye West used his fame to let the world know about, things that are happening in other countries. This song and video describes the hardship and struggle that people are undergoing in Sierra Leone.

Michael Jackson was known for his political opinions and made sure he showcased his feelings about the government through the use of this song.

 

Conclusion

Star image is important because that is how the audience is going to view the star for a long time. Star image is also how the fans and the rest of the world is introduced to the individual. Due to my artist being a young lady in her early 20s I plan to represent her in away that will allow her to gain a following from people 16 + I want her to have strong morals and values, which I am looking to represent in my video. I also want her image to be represented in a way which will show her class and maturity in certain strong subjects.