Research- Music Video Channels

Why are music channels important?

Music channels are important because its one of the many ways that artists are able to provide the audience and fans with their latest work. Music channels are there to showcase new and old music videos from all sorts of artists.

Music channels today

There are many music channels on today’s TV to suit the tastes of most peoples needs, over the years many channels have been created that all host a specific type of genre and reach a specific type of audience.  Such as...

- Kerrang = which is a channel that promotes Rock music, due to that its evident  that theirs main target is to those who are interested in rock.

- Kiss = a channel that promotes pop music and mainstream music, they also have a radio channel which allows them to further reach all sorts of people in all sort of situations.

 

Music channels (MTV Case Study)

MTV is one of the worlds most known channel it has other similar channels that offer different types of things , all the other MTV channels are known as sister channels. MTV has sister channels because it will allow them to  gain a genre of different audiences, as all the channels will have a specific theme for a specific type of person. As music videos are getting easier to obtain, and also music videos are not as entertaining as they used to be, with the constant use of the same techniques and ideas it means that MTV will have to create more content for their channels hence why they have begun to add shows that are not related to music  that they believe will appeal to their audience and keep them entertained. 

Examples of TV channels

• Kiss
• Choice
• Channel AKA
• Flavour
• Smash hits
• Magic
• The Vault
• Bliss
• Capital TV
• 4Music

 

 

What genres are underrepresented and why?

I Personally think that the Gospel genre is being underrepresented in music channels as its not showcased as much as hip-hop, pop and RnB, there are no channels in UKs TV that allows the gospel culture and music to be explored. The reason for why gospel is being underrepresented is maybe because religion is not on peoples mind as much as in the past, songs about the gang life and they urban settings have started to get reaction out of people, which has led them to enjoy it more and loose interest in the gospel music industry.

Another Genre which is not getting appreciated as much as before is Jazz, back in the day people would listen to jazz in their radio, but now in music channels it has no platform, due to the music becoming more and more modern each day, jazz now longer is being listened to by a large audience but only by loyal fans hence why its not played in music channels as much as before.

Advantages of having so many channels

• People are being given more of a choice
• Channels offer variety  of shows
• Creates relationship between artist and audience
• It helps establish a fan base
• Videos being played helps the artist and institution to get more money 

Disadvantages of having so many channels

• Music Channels are no longer specific, as they include lots of shows that do no correlate with music.
• The internet has effected music channels in a way that now its easier for people to obtain the music video before its actual release.
• The internet has made it easier for people to watch music videos on the go, any time they want rather than staying at home.

 

Conclusion

I would like my music video to be playing in most of the popular channels such as mtv, kiss, smashits... This is because I believe they have a mainstream audience and they will help with the distribution of my video. Also these channels will allow my music video to reach all sorts of people as really everyone watches these mainstream channels.